What is Grindhouse?
GRINDHOUSE Denim symbolizes Cool, Rare, and Historic Pop Art. At the same time it is the home of Hard Work and Dedication. Dedication to the mission of being a Leader, a Trendsetter, never a follower.
GRINDHOUSE Denim is manufactured to show the character of True Hustle and Timeless, Unique Style.
A grindhouse is an American term for a theater that shows B films. It is named after the defunct burlesque theaters located on 42nd Street in New York City, where ‘bump n’ grind’ dancing and striptease were featured.
A famous warning sign on the wall in one theater says it all: Watch your wallets and stay out of the bathroom!
For dedicated lovers of extreme cinema, buying a movie ticket on the Deuce meant putting your life on the line.